Forewords
Author's Note
Preface
I. Introduction and Principles
1. More Important Now than Ever Before
2. Principles
3. Outcomes
II. Process
4. The Lean UX Canvas
5. Box 1: Business Problem
6. Box 2: Business Outcomes
7. Box 3: Users
8. Box 4: User Outcomes and Benefits
9. Box 5: Solutions
10. Box 6: Hypotheses
11. Box 7: What's the Most Important Thing We Need to Learn First?
12. Box 8: MVPs and Experiments
13. Bringing It All Together
14. Collaborative Design
15. Feedback and Research
16. Integrating Lean UX and Agile
IV. Lean UX in Your Organization
17. Making Organizational Shifts
18. Lean UX in an Agency
19. A Last Word
Index