Chapter 1 You Are not your user
A broad perspective
What makes an experience?
Experience of a Lifetime
Chapter 2 Understand the business problem
Research phase
The business context
Why does this project matter to the client?
Understand the target segment
Understanding human behavior
Contemplate the design problem
What research approach will you use for the project?
Case study: Creating a recipe app
The bottom line
Chapter 3 Understand the user context
Moving into the user's world
Choosing your UX method
Recruiting the right people
Case study: Understanding the user context
The scene is set
Chapter 4 Making sense of what you've found
What to do with all that data
Insights into opportunities
Understanding behavior design
Case study: Collecting the ingredients
Knowledge is power
Chapter 5 Sketching to explore the design concepts
How the concept phase works
Sketching to help you think
Sketching with others
Musing on how your user think
Case study: designing a recipe app
Draw together
Chapter 6 Prototype the solution
We are still in the concept phase
Selling the dream
Prototype to learn
When to resort to cowboy coding
Case study: designing a recipe app
In embryo
Chapter 7 Test, Learn, Tweak, Iterate
Concept phase: Iterative testing
Validating our planned user experience
Iterate the solution
Deciding when you're done
Case study: designing a recipe app
Build up to something
Chapter 8 Launch to learn about behavior
The design phase
Finalizing the design
Uncover habits to change behavior
Case study: Cook recipe app
Concluding thoughts
Index
