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Chapter 1 You Are not your user A broad perspective What makes an experience? Experience of a Lifetime Chapter 2 Understand the business problem Research phase The business context Why does this project matter to the client? Understand the target segment Understanding human behavior Contemplate the design problem What research approach will you use for the project? Case study: Creating a recipe app The bottom line Chapter 3 Understand the user context Moving into the user's world Choosing your UX method Recruiting the right people Case study: Understanding the user context The scene is set Chapter 4 Making sense of what you've found What to do with all that data Insights into opportunities Understanding behavior design Case study: Collecting the ingredients Knowledge is power Chapter 5 Sketching to explore the design concepts How the concept phase works Sketching to help you think Sketching with others Musing on how your user think Case study: designing a recipe app Draw together Chapter 6 Prototype the solution We are still in the concept phase Selling the dream Prototype to learn When to resort to cowboy coding Case study: designing a recipe app In embryo Chapter 7 Test, Learn, Tweak, Iterate Concept phase: Iterative testing Validating our planned user experience Iterate the solution Deciding when you're done Case study: designing a recipe app Build up to something Chapter 8 Launch to learn about behavior The design phase Finalizing the design Uncover habits to change behavior Case study: Cook recipe app Concluding thoughts Index
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